Selina‑Jayne — British Artist & Designer

Selina‑Jayne is a multidisciplinary British artist‑designer whose work blends ancient craft techniques with contemporary design to create distinctive, joy‑filled artwork and functional art products. Based in Worcestershire, UK, she has become one of the country’s most recognisable independent designers, with a portfolio that spans textiles, printmaking, jewellery, and glass.

Artistic Practice & Style

Selina‑Jayne’s creative practice is rooted in the idea of capturing the spirit of a place, moment, or passion. Her work is known for its vibrant colour, detailed illustration, and uplifting themes—often inspired by professions, animals, hobbies, sports, and everyday life. With more than 350 original designs, she creates what she describes as “mini works of art that serve a purpose,” applying each design to handmade products including scarves, bags, purses, mugs, coasters, and limited‑edition fine art prints.

Her artistic approach is informed by both ancient techniques—including processes dating back to Mesopotamia and Egypt—and modern digital design, which she began studying at the age of 12 while part of an artist community in San Francisco.

Education & Professional Background

Selina‑Jayne’s academic background is unusually extensive for a contemporary designer:

• Three A‑Level Art qualifications, all at Grade A

• BA (Hons) in an art discipline (First Class)

• Master’s Degree in art

• Doctor of Philosophy (PhD) focused on colour theory and transference—specifically, what makes someone emotionally connect with a work of art

• Postdoctoral studies at the University of Oxford, applying business strategy to her artistic practice

Her academic research directly informs her design philosophy: creating art that makes people feel good, evokes memories, and sparks joy.

She also received a £50,000 award to further develop her work—an early recognition of her unique artistic voice.

Global Influences

Selina‑Jayne’s work is shaped by extensive travel and immersion in artistic communities around the world. Her studies and explorations have taken her to:

• Cornwall’s artist communities

• Seychelles, Barbados, Mauritius

• Hawaii, Antigua, Nevis, St Lucia

• Bahamas, Bermuda

• New York, Hong Kong, Iceland

• Numerous European destinations

These diverse landscapes and cultures have significantly influenced her understanding of light, colour, and atmosphere, which is evident in the warmth and vibrancy of her designs.

Business & Recognition

Since founding her company in 2010, Selina‑Jayne has grown into one of the UK’s most sought‑after independent designers. Her work has:

• Inspired trends that reached the British High Street

• Been requested by major organisations, including the BBC props department

• Achieved over 40,000 Etsy sales with thousands of positive reviews

• Earned “Star Seller” status on Etsy for outstanding customer experience

Every product is handmade to order in Worcestershire, ensuring craftsmanship, individuality, and a personal connection to each piece.

Limited Edition Fine Art Prints

Selina‑Jayne also produces a wide range of limited edition framed fine art prints, covering themes such as:

• Dogs (Whippets, Greyhounds, Poodles, Border Collies, Beagles, Chihuahuas)

• Animals (Whales, Orangutans, Goats, Horses)

• Hobbies & sports (Skiing, Running, Rowing, Pilates, Triathlon)

• Occupations (Vets, Criminology, Archaeology, Geology)

These prints are highly collected and reflect her signature style—colourful, detailed, and full of character.

Artistic Philosophy

At the heart of Selina‑Jayne’s work is a simple but powerful aim:

To create art that captures the spirit of the things we love—moments, memories, places, and passions—and brings that joy into everyday life.

Her designs resonate because they celebrate the familiar: the hobbies we enjoy, the animals we adore, the professions we’re proud of, and the small details that make life meaningful.